Impact

ZRF Group Consultants aim to create an impact through various service and outreach activities.

ACH Coffee Conversations

“Recognizing Patient and Family Perspectives in Health Literacy”

ZRF Group’s Zainab Shipchandler was a featured guest for the Academy of Communication in Healthcare’s Coffee Conversations series. She shared personal experiences and tips on communicating effectively and empathetically from her perspective as both a patient and health education professional.

Life After Rice

The Other Side of Healthcare Panel

ZRF Group’s Zainab Shipchandler was invited as a panelist for Rice University’s Life after Rice series to discuss taking an unconventional path in healthcare. Watch the panel video here.

Public Health Consulting & Entrepreneurship EXPO

ZRF Group was a featured business in Dr. CH Huntley’s annual showcase of public health consultants. ZRF Group shared a business presentation and conducted round tables with fellow business owners to encourage more people to “creatively advancepublic health” through entrepreneurship.

Projects

We are fortunate to collaborate with several exceptional organizations and fellow consultancies on our projects.

Urban Indian Health Institute

Epidemiology Internship Track Curriculum

ZRF Group collected input from the Urban Indian Health Institute’s Leadership, Internship, and Epidemiology teams to develop an Epidemiology Internship Track curriculum outline to supplement their existing Summer Internship Program. The proposed curriculum covers topics such as Indigenous data sovereignty, strategies to address racial misclassification, and strengths-based approaches to increase Indigenous students’ skills, knowledge, and interest in epidemiology. ZRF Group will continue collaborating to build out the epidemiology track for planned implementation in Summer 2023.

AHIMA Foundation

Health Literacy & Health Equity Digital Content Development

ZRF Group is developing content on health literacy and health equity topics for the AHIMA Foundation’s Understanding the Issues resource page. Article topics have included ‘Digital Health Literacy as a Social Determinant of Health‘, ‘Health Equity and Broadband Internet Access‘, and ‘What are Public Health Data Systems?‘

“Zainab and her team delivered quality and trustworthy digital content on health literacy and health equity topics for a newly launched section on our website. It’s hard to find the level of expertise required to do this work well in public health communications, and I’m truly grateful for our partnership.”

Amanda Krupa, MSc

Director, AHIMA Foundation

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Maternal and Child Health Journal

Highlighting Community Perspectives on Reducing Preterm Birth in Los Angeles County

In collaboration with Smith Research & Consulting, LLC, March of Dimes – Greater Los Angeles, BLACK Wellness and Prosperity Center, and Stanford School of Medicine, ZRF Group’s Fatema Shipchandler contributed to an article titled ‘“Ignored and Invisible”: Perspectives from Black Women, Clinicians, and Community-Based Organizations for Reducing Preterm Birth’. The manuscript compiles findings from a qualitative, multi-sector study in Los Angeles County. It appeared in the Maternal and Child Health Journal’s special issue, Black Maternal and Child Health in America.

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PH SPOT

Health Literacy Online Training Module

ZRF Group was invited to collaborate on a health communications course for an online professional development platform for public health professionals. ZRF Group brought subject matter expertise in health literacy and developing health promotion materials that are easy to use and understand. The Health Literacy module consisted of recorded videos, accompanying visuals and text, and a reference checklist.

“We were impressed with how ZRF Group tailored the presentation to our needs and ensured that the information presented was actionable for our audience.”

Elisabeth Huang

Content Creator, PH SPOT

Medicine X

Patient Education Development

ZRF Group assisted Medicine X in combining medical knowledge, real patient stories, and everyday language to bridge the gap in communication between doctors and their patients and families. Our primary role was to develop and edit patient education and clinical trial recruitment and retention materials.

“ZRF Group’s Fatema was a valuable addition to our medical student writing team. She brought creativity and diligence to a diverse set of projects.”

Jennifer Nguyen Chew, MD

Former Medical Director, Medicine X

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See More Projects

Impact

ACH Coffee Conversations

Life After Rice

Public Health Consulting & Entrepreneurship EXPO

Projects

Urban Indian Health Institute

Epidemiology Internship Track Curriculum

AHIMA Foundation

Health Literacy & Health Equity Digital Content Development

Amanda Krupa, MSc

Maternal and Child Health Journal

Highlighting Community Perspectives on Reducing Preterm Birth in Los Angeles County

PH SPOT

Health Literacy Online Training Module

Elisabeth Huang

Medicine X

Patient Education Development

Jennifer Nguyen Chew, MD

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