• ZRF Group Inc

    Advancing well-being and health through
    collaborative partnerships, user-focused
    communication, and data-driven action

    Our Projects


Health Education Needs Assessments

ZRF Group identifies key collaborators and collects their feedback on health education needs and preferences, including through 1-on-1 interviews, surveys, and group discussions. We can provide organizations with a recommended plan or outline of health education content or programming.

Review of Existing Materials & Data

With the abundance of health content available from reputable sources, it is ideal to avoid ‘reinventing the wheel’ whenever possible. ZRF Group locates and tests existing data and health education materials to see whether they meet the identified content and usability needs.

Co-Development of Health Education Content

ZRF Group collaborates closely with organizations and those they serve to co-develop content. Our process includes regular meetings, check-ins, and reviews to ensure that materials align with expectations. Examples of health education content include curricula, website articles, and handouts.

Piloting Health Education Materials

Once developed, ZRF Group can share or present materials or programming to collaborators and end-users to collect feedback to improve their experiences. The piloting process can also demonstrate potential methods of program implementation to aid in program planning and training of facilitators.

 Contact ZRF Group for a complimentary consultation.

Our Mission

Advance well-being and health equity through collaborative partnerships, user-focused communication, and data-driven action.


ZRF Group Consultants aim to create an impact through various service and outreach activities

Meet Our Team

Zainab Shipchandler

Lead Consultant Public Health

Fatema Shipchandler

Consultant Patient Care

Ruqaiya Shipchandler

Board of Advisors

Taha Shipchandler

Board of Advisors


We are fortunate to collaborate with several exceptional organizations and fellow consultancies on our projects.

Urban Indian Health Institute

Epidemiology Internship Track Curriculum

ZRF Group collected input from the Urban Indian Health Institute’s Leadership, Internship, and Epidemiology teams to develop an Epidemiology Internship Track curriculum outline to supplement their existing Summer Internship Program. The proposed curriculum covers topics such as Indigenous data sovereignty, strategies to address racial misclassification, and strengths-based approaches to increase Indigenous students’ skills, knowledge, and interest in epidemiology. ZRF Group will continue collaborating to build out the epidemiology track for planned implementation in Summer 2023.

AHIMA Foundation

Health Literacy & Health Equity Digital Content Development

ZRF Group is developing content on health literacy and health equity topics for the AHIMA Foundation’s Understanding the Issues resource page. Article topics have included ‘Digital Health Literacy as a Social Determinant of Health‘, ‘Health Equity and Broadband Internet Access‘, and ‘What are Public Health Data Systems?

“Zainab and her team delivered quality and trustworthy digital content on health literacy and health equity topics for a newly launched section on our website. It’s hard to find the level of expertise required to do this work well in public health communications, and I’m truly grateful for our partnership.”

Amanda Krupa, MSc

Director, AHIMA Foundation
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Maternal and Child Health Journal

Highlighting Community Perspectives on Reducing Preterm Birth in Los Angeles County

 In collaboration with Smith Research & Consulting, LLC, March of Dimes – Greater Los Angeles, BLACK Wellness and Prosperity Center, and Stanford School of Medicine, ZRF Group’s Fatema Shipchandler contributed to an article titled ‘“Ignored and Invisible”: Perspectives from Black Women, Clinicians, and Community-Based Organizations for Reducing Preterm Birth’. The manuscript compiles findings from a qualitative, multi-sector study in Los Angeles County. It appeared in the Maternal and Child Health Journal’s special issue, Black Maternal and Child Health in America.

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Health Literacy Online Training Module

ZRF Group was invited to collaborate on a health communications course for an online professional development platform for public health professionals. ZRF Group brought subject matter expertise in health literacy and developing health promotion materials that are easy to use and understand. The Health Literacy module consisted of recorded videos, accompanying visuals and text, and a reference checklist.

“We were impressed with how ZRF Group tailored the presentation to our needs and ensured that the information presented was actionable for our audience.”

Elisabeth Huang

Content Creator, PH SPOT

Medicine X

Patient Education Development

ZRF Group assisted Medicine X in combining medical knowledge, real patient stories, and everyday language to bridge the gap in communication between doctors and their patients and families. Our primary role was to develop and edit patient education and clinical trial recruitment and retention materials.

“ZRF Group’s Fatema was a valuable addition to our medical student writing team. She brought creativity and diligence to a diverse set of projects.”

Jennifer Nguyen Chew, MD

Former Medical Director, Medicine X
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